When you start your small business, the focus is always on generating that initial revenue and stay active to serve the users. Well, as the days pass and you meet more people, more opportunities get created and revenue come in. But, the itch of automating the sales process never goes. And why not? When you have a good marketing and sales practices at the place, you generate more leads, you get more sales opportunities and you can get better returns.

So, as an entrepreneur or a manager, an idea would come to your mind that why don’t you take the power of social media to your help? In this digital world, you interact with more ads than ever before. You open Facebook, you see ads, you open YouTube, you see ads, You open Instagram, you see ads. Well, and why not? To keep these platforms free for the end users, platforms are earning a commission from the advertisers in order to give them visibility.

Well, that’s where you understand that Facebook ads might help your business to grow. Unlike newspaper ads, poster ads and the leaflets you put in the newspaper ads, Meta ads can be tracked easily. You can see a dashboard where how many people interacted with your ads can be seen. You get the leads section in your Facebook Ads account, where you can track the users who filled their leads and so on.

Here is our Meta Ads case study, where we helped a local business generate more than 65 leads with a limited budget of INR 1,600 (under $20). Let’s dive deep into it.

The problem:

Generate leads for one of their camps coming on weekend. They tried boosting some of their past content, but no good results came. The target audience was local (from the same city), should understand what the client want to pitch (alternative therapy science), and should be ready to engage with the offline session.

Initial idea and solution:

Shoot a short video content to run ads on Facebook and Instagram to attract local audience. Publish the post and run ads simultaneously to generate better visibility for the brand.

The targeted audience was fixed, we had to figure out how the targeting of their interest will take place.

The execution part:

We started the campaign with an outline to invite people to the healing centre. A video shoot took place and in the process of editing, we made sure that people are able to learn what exactly we are trying to communicate. To do that, we had to add clear text on the videos, that can tell people what this ad is all about.

Remember those ads on television, where you see half of the ad and still not able to figure out what the ad is trying to sell? Well, we did not wanted to enter in that territory, thus had to add a text in the ads.

Once done, we started managing the ads via Meta Business Suite. The audience targeting was the trickiest part in this. We built an audience that has interest in similar interests on Facebook and Instagram. Our client offered a service that cannot be found with more than a couple of keywords on the Facebook’s audience match option, thus cannot go with that. But, we selected the audience that mimics the behaviour who are current customers for their busienss.

The results:

Daily budget: INR 300/-
Leads generated: 65
Reach for the campaign: 8,802
Total Impressions: 15,771
Cost per lead: INR 24.79 (plus GST)
Amount spent: INR 1,611.50 (plus GST)

That’s not it, about 25% of the leads turned out to their healing centre for a therapy session. Which is amazing considering the new generation is not pretty comfortable visiting offline centres.

Want to generate leads for your business or want to start using the power of digital marketing? Come, schedule a call with our team today.