So, you finally decided to work on SEO to grow your business? Fair! Because who can keep pouring funds on ads and then keep increasing their budget every time the ads are getting more expensive due to increasing competition?

Well, but SEO isn’t a simple thing that you upload a couple of blogs and bringing some backlinks to your blogs and services pages. It is now more than that. The search engines have their own mind and algorithms. Thus, they know what you do, how you do and are you even running a legit business or not!

E-E-A-T SEO

Let me introduce you to E-E-A-T. It is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. In simple terms, it gives signals to the search engine bots about how authentic your business is, how the content you uploaded is revolving around your core business and so on.

It is very important to keep an eye on how search engines presume your business as in the initial days. Why? Because AI-powered search engines like Google, Bing and others can read your content and can understand what you are trying to communicate.

Why E-E-A-T is Important?

E-E-A-T is important for Search Engine Optimization (SEO) as it will help you create quality content and build authority on platforms as well as the rankings you get on the search engines. Well, just to remind you here, E-E-A-T does not confirm rankings on any search engine including Google or Bing or DuckDuckGo. But, improving E-E-A-T can help you get into the good results.

When we talk about Experience in it, it’s about publishing the content that offers good advice, authentic insights from expert publications and unique opinions. Meeting the quality of the content is the core here.

Expertise highlights how knowledgable or skilled your credentials are. For instance, to write a blog on phychology, when an author has a degree or qualification in the same field, the chances of page ranking would be better.

Authoritativeness is guaged by the Google algorythm on judging the number of backlinks, how high quality they are of and how relevent (related to your niche) is. For instance, if you are in the market of electronics, your backlinks should come from authoratative publishers that have experties on electrical components.

Trustworthiness comes from your website’s performance, security, and how acurate your content is. If your website lacks security on the platform and might risk the users who operate it, this score would bring your rankings down.

When your E-E-A-T is going good, Google will slowly help you get more visibility to the audience and your content would be shown more to people on the internet who are searching for the related items.

To do tha, you can ensure:

• Strict editorial standards and principles
• Ensure your content is fact-checked
• Define the source of the content
• Ensure the publishers have their correct and relavent profiles updated
• Build reputation for your brand
• Do guest posting with relevent sites
• Quality backlinking
• Use the power of influencer marketing and PR stories

So, if you are building your brand, make sure to work on E-E-A-T from the get go. It will help you boost your brand presence and get growth on the internet.